Integrity
Saying it as it is, even when it isn't easy to do so.
Simplicity
Keeping it as simple as possible, but no further.
Fun
Having fun, and showing that education can be fun.
Disruption
Going where nobody else dared to go.
Curiosity
Always learning and improving.
Responsibility
Staying accountable for our actions.
Customer-focus
Empathy to the customer's true needs.