Category: Marketing

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Book Summary 8: Crossing the Chasm

Book Summary 8: Crossing the Chasm Today’s summary is long due. The “Crossing the Chasm” book created a revolution in startup marketing in the 2000s. It’s ideas have impacted both how high-tech multi-billion corporations...

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THE 2 THINGS TO TALK ABOUT…

It is a big mistake to think marketing for established companies is the same as marketing for startups… Here’s the only two things startups should be talking about in their marketing: Like65 Dislike